We developed a multi-channel acquisition strategy designed to introduce PeptiLab to high-intent Canadian consumers while establishing a benchmark for profitable customer acquisition.

We launched campaigns across Meta, Google Search, Performance Max, and Google Shopping, structuring each channel around its role in driving awareness, purchase intent, and online sales.

We continuously optimized audiences, creative, product feeds, bidding strategies, and campaign structure to identify the highest-performing acquisition channels and maximize purchase efficiency.

We shifted budget toward the strongest-performing campaigns, using performance data to increase purchase volume while building a scalable foundation for future telehealth growth.