How we helped Vetgo double leads and triple conversions

Lead Volume

+120%

Membership Sign-Ups

+300%

Vetgo

Vetgo is a direct-to-consumer veterinary care platform that provides virtual care, at-home visits, AI-powered triage, and membership-based preventive care plans for pet owners.

Our Process

Step 1

Funnel & Membership Strategy Review

We analyzed Vetgo's acquisition funnel and identified the QuickCheck assessment as the ideal entry point for attracting high-intent pet owners. This allowed us to align campaigns around lead generation while creating a clear path toward membership enrollment.

Step 2

Meta Acquisition Campaign Launch

We launched targeted Meta campaigns designed to drive qualified pet owners into the QuickCheck assessment. Campaigns focused on convenience, preventive care, and access to veterinary support without requiring clinic visits.

Step 3

Lead Quality & Conversion Optimization

We tested audience segments, creative variations, and messaging angles to improve lead quality and increase the percentage of assessment completions converting into memberships.

Step 4

Membership Growth & Cost Reduction

We scaled top-performing campaigns and continuously optimized the funnel, increasing membership sign-ups while significantly reducing both lead and customer acquisition costs.

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120%

Increase in Weekly Lead Volume

300%

Increase in Membership Sign-Ups

34%

Reduction in Cost Per LeadReduction in Cost Per Lead

67%

Reduction in Cost Per Sign-Up

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Our Other Work:

Genoplex

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Olivara

+49%

Total Purchases

+36%

Acquisition Efficiency

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Verve Health

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Hyperfuel

13.7%

Increase in Leads

51%

Decrease in Cost per Result

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Anagen

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DrWell

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Wellvia

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TrimRX

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Saga

32%

Install Uplift

40%

Increase in Customers

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Graymatter

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How we helped Vetgo double leads and triple conversions

Vetgo

Our Process

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