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From Specialist Search Traffic to Scalable Patient Acquisition

Lead Increase

60%

Google Conversions

+31%

Genoplex

Genoplex is a health technology company that uses AI-powered tools and nurse-guided support programs to help patients find qualified specialists, access advanced therapies, and navigate their healthcare journey.

Our Process

1

Step 1

Acquisition Strategy & Funnel Analysis

We analyzed the Therapy4Me patient journey to identify the highest-value conversion actions and optimize the path from ad click to specialist search submission. This established a clear framework for measuring lead quality and supporting future Nurse Navigator program growth.

2

Step 2

Multi-Channel Campaign Launch

We launched lead generation campaigns across Meta and Google, driving qualified traffic to the Therapy4Me platform. Campaigns were structured around helping patients discover specialists and treatment options while generating actionable conversion data.

3

Step 3

Audience & Creative Optimization

We continuously tested audience segments, messaging angles, and creative variations to identify the highest-performing combinations. Insights from this testing improved acquisition efficiency while maintaining lead quality across both platforms.

4

Step 4

Scaling & Efficiency Improvements

We scaled winning campaigns and optimized budget allocation across channels, increasing lead volume while reducing acquisition costs and creating a repeatable framework for long-term patient acquisition.

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60%

Increase in Weekly Lead Volume

33.5%

Reduction in Meta Cost Per Result

30.4%

Increase in Google Conversions

10.4%

Improvement in Google Cost Per Conversion

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Our Other Work:

Vetgo

Membership Sign-Ups

Vetgo is a direct-to-consumer veterinary care platform that provides virtual care, at-home visits, AI-powered triage, and membership-based preventive care plans for pet owners.

Olivara

Total Purchases

Acquisition Efficiency

Olivara is a direct-to-consumer longevity supplement brand offering a high-potency Hydroxytyrosol formula inspired by the Mediterranean Diet, designed to support cardiovascular health, reduce inflammation, and promote healthy aging.

Verve Health

Verve Health provides personalized, clinician-guided wellness services, including Bioidentical Hormone Replacement Therapy (BHRT), IV nutrient infusions, and medically supervised weight-management programs featuring GLP-1 treatments. Designed for clients seeking safe, science-backed solutions to optimize hormones, improve energy, and achieve sustainable weight loss, Verve Health partnered with Roveir to launch and scale its paid social and search campaigns. By structuring campaigns for maximum efficiency and leveraging data-driven optimization, Roveir helped increase booked consultations and unlock growth potential across key service lines.

Hyperfuel

Increase in Leads

Decrease in Cost per Result

Hyper Fuel is a daily all-in-one drink mix that combines clinically studied nootropics, natural caffeine, and vitamins/adaptogens to deliver clean mental energy, enhanced focus, and sharper cognition. Designed for individuals seeking sustained focus without crashes, Hyperfuel partnered with Roveia to launch and scale its customer acquisition efforts. By building a strong paid social foundation and leveraging structured creative testing, Roveia was able to identify high-performing messaging, refine audience targeting, and drive early-stage growth through data-backed decisions.

Condition Stick

Reduction in CAC

Condition Stick is a ready-to-go supplement designed to support your body’s natural processing of alcohol byproducts. With over 700M+ units sold worldwide and strong popularity in Korea, Condition Stick partnered with Roveia to increase online sales in the US by optimizing ad campaigns and scaling winning creative.

Anagen

CTR (Google Ads)

Anagen is a science-backed telehealth brand focused on developing proprietary, patented hair-loss treatments. Through its in-house research and advanced formulations, the company delivers personalized, data-driven solutions designed for long-term hair restoration. As demand for effective hair-loss treatments continued to grow, Anagen needed a scalable acquisition system to consistently generate qualified leads and convert them into paying customers. Anagen partnered with Roveia to build a performance-driven strategy across paid channels.

DrWell

Reduction in CPR

DrWell is a healthcare brand focused on modern medical weight-loss solutions. As demand for GLP-1 and physician-guided weight management programs continued to grow, the company needed a scalable acquisition system to consistently reach qualified leads and generate predictable demand. DrWell partnered with Roveia to build a performance-driven acquisition engine capable of reaching the right audiences, generating high-quality leads, and supporting rapid growth.

Wellvia

Email + SMS Revenue

Wellvia is a telehealth-based weight-loss provider offering personalized, medically supported treatment plans delivered directly to consumers.

TrimRX

Trim-Rx is a telehealth platform helping adults access FDA-sourced prescription weight loss medications through a simple online quiz and virtual consult flow. With rising demand for alternatives to traditional weight loss methods, Trim-Rx aimed to lower its cost per acquisition while increasing conversions from quiz completions to final purchases. That’s where Roveir stepped in.

Saga

Increase in Customers

Saga (formerly FitGPT) is an AI-powered fitness app built for anyone ready to start their fitness journey, especially for those who crave structure, personalization, and modern tech. With AI-generated workouts and data-driven plans, Saga caters to beginners and enthusiasts looking for smarter, more adaptive training solutions. After initial experimentation with in-house campaigns, Saga turned to Roveir to take things further, by launching multiple keyword-based Google campaigns at once, dialing in performance and building a full-funnel strategy optimized for long-term growth.

Graymatter

Purchase Uplift

Bright Mind by Graymatter Labs is a drinkable ADHD supplement combining plant-based nootropics, adaptogens, and vitamins to support focus, cognition, and energy without crashes.