How we helped Eve Health validate a winning acquisition funnel

Decrease in Purchase CPA

38%

Per Conversion

$12.18

Eve Health

Eve Health is a U.S.-based direct-to-consumer telehealth brand offering subscription-based GLP-1 weight-loss programs through a digital care experience designed for women.

Our Process

Step 1

Customer Research & Acquisition Framework

We analyzed Eve Health’s target customer, offer positioning, and conversion journey to identify key audience segments and messaging opportunities. This created the foundation for building a scalable acquisition strategy across Meta and Google.

Step 2

Multi-Channel Campaign Launch

We launched acquisition campaigns across Meta and Google, using Meta to test broad audiences of women ages 25–65 and Google to capture high-intent search demand from consumers actively exploring weight-loss solutions.

Step 3

Creative Testing & Funnel Optimization

We implemented structured creative testing through a 3x3 flexible test framework, followed by ongoing batch testing across ads, messaging angles, and purchase campaigns. These insights helped identify strong conversion drivers, including price-focused messaging.

Step 4

Performance Scaling & Acquisition Efficiency

We optimized campaigns based on checkout and purchase data, improving cost efficiency while identifying the strongest audiences and creative opportunities for future scaling.

No items found.

38%

Decrease in Purchase CPA

$12.18

Per Conversion

No items found.

Our Other Work:

ZAON

7.89%

Peak Click-Through Rate

$1.47

Lowest Weekly Cost Per Click

Zaon AI is an enterprise intelligence platform that helps organizations capture, verify, and operationalize knowledge to improve AI accuracy, reduce hallucinations, and create reliable workflows.

VITAL HARMONY

212%

Lead Increase

73%

Decrease in Cost Per Lead

Vital Harmony Rx is a premium U.S.-based telehealth brand providing clinician-reviewed medical weight management and wellness treatments, including GLP-1, NAD+, and Sermorelin therapies.

MEVO HEALTH

16%

Reduction in Weekly CPA

Mevo Health is a U.S.-based telehealth platform providing convenient access to prescription GLP-1 weight-loss medications through licensed providers, with a focus on streamlined patient care from consultation through delivery.

Petilab

PeptiLab is a Canada-based direct-to-consumer peptide brand offering premium research compounds, with Retatrutide as its flagship product and a long-term vision of evolving into a telehealth platform.

Genoplex

Genoplex is a health technology company that uses AI-powered tools and nurse-guided support programs to help patients find qualified specialists, access advanced therapies, and navigate their healthcare journey.

Vetgo

Vetgo is a direct-to-consumer veterinary care platform that provides virtual care, at-home visits, AI-powered triage, and membership-based preventive care plans for pet owners.

Nudalabs

nudaLabs is a personalized peptide therapy company offering telehealth-based, physician-guided health optimization protocols through customized peptide assessments, consultations, and treatment plans designed to support targeted health outcomes.

Olivara

+49%

Total Purchases

+36%

Acquisition Efficiency

Olivara is a direct-to-consumer longevity supplement brand offering a high-potency Hydroxytyrosol formula inspired by the Mediterranean Diet, designed to support cardiovascular health, reduce inflammation, and promote healthy aging.

Verve Health

Verve Health provides personalized, clinician-guided wellness services, including Bioidentical Hormone Replacement Therapy (BHRT), IV nutrient infusions, and medically supervised weight-management programs featuring GLP-1 treatments. Designed for clients seeking safe, science-backed solutions to optimize hormones, improve energy, and achieve sustainable weight loss, Verve Health partnered with Roveir to launch and scale its paid social and search campaigns. By structuring campaigns for maximum efficiency and leveraging data-driven optimization, Roveir helped increase booked consultations and unlock growth potential across key service lines.

Hyperfuel

13.7%

Increase in Leads

51%

Decrease in Cost per Result

Hyper Fuel is a daily all-in-one drink mix that combines clinically studied nootropics, natural caffeine, and vitamins/adaptogens to deliver clean mental energy, enhanced focus, and sharper cognition. Designed for individuals seeking sustained focus without crashes, Hyperfuel partnered with Roveia to launch and scale its customer acquisition efforts. By building a strong paid social foundation and leveraging structured creative testing, Roveia was able to identify high-performing messaging, refine audience targeting, and drive early-stage growth through data-backed decisions.

Condition Stick

Condition Stick is a ready-to-go supplement designed to support your body’s natural processing of alcohol byproducts. With over 700M+ units sold worldwide and strong popularity in Korea, Condition Stick partnered with Roveia to increase online sales in the US by optimizing ad campaigns and scaling winning creative.

Anagen

Anagen is a science-backed telehealth brand focused on developing proprietary, patented hair-loss treatments. Through its in-house research and advanced formulations, the company delivers personalized, data-driven solutions designed for long-term hair restoration. As demand for effective hair-loss treatments continued to grow, Anagen needed a scalable acquisition system to consistently generate qualified leads and convert them into paying customers. Anagen partnered with Roveia to build a performance-driven strategy across paid channels.

DrWell

DrWell is a healthcare brand focused on modern medical weight-loss solutions. As demand for GLP-1 and physician-guided weight management programs continued to grow, the company needed a scalable acquisition system to consistently reach qualified leads and generate predictable demand. DrWell partnered with Roveia to build a performance-driven acquisition engine capable of reaching the right audiences, generating high-quality leads, and supporting rapid growth.

Wellvia

Wellvia is a telehealth-based weight-loss provider offering personalized, medically supported treatment plans delivered directly to consumers.

TrimRX

Trim-Rx is a telehealth platform helping adults access FDA-sourced prescription weight loss medications through a simple online quiz and virtual consult flow. With rising demand for alternatives to traditional weight loss methods, Trim-Rx aimed to lower its cost per acquisition while increasing conversions from quiz completions to final purchases. That’s where Roveir stepped in.

Saga

32%

Install Uplift

40%

Increase in Customers

Saga (formerly FitGPT) is an AI-powered fitness app built for anyone ready to start their fitness journey, especially for those who crave structure, personalization, and modern tech. With AI-generated workouts and data-driven plans, Saga caters to beginners and enthusiasts looking for smarter, more adaptive training solutions. After initial experimentation with in-house campaigns, Saga turned to Roveir to take things further, by launching multiple keyword-based Google campaigns at once, dialing in performance and building a full-funnel strategy optimized for long-term growth.

Graymatter

Bright Mind by Graymatter Labs is a drinkable ADHD supplement combining plant-based nootropics, adaptogens, and vitamins to support focus, cognition, and energy without crashes.

How we helped Eve Health validate a winning acquisition funnel

Eve Health

Our Process

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