We mapped the full patient journey from ad click to assessment completion, identifying the assessment as the key conversion point. We structured tracking and attribution around this action to ensure we could accurately measure intent and optimize toward qualified leads.

We launched campaigns across Meta and Google, targeting health optimization and longevity-focused audiences. Campaigns were structured to drive users directly into the nudaVitae Peptide Protocol Assessment as the primary entry point into the funnel.

We tested multiple audience segments and messaging angles across both platforms, refining toward high-intent users most likely to complete assessments and convert into consultations and downstream purchases.

We scaled top-performing campaigns based on conversion data, increasing lead volume significantly while maintaining efficient cost per acquisition and establishing a repeatable growth system.