The Growth Team Behind The Fastest-Scaling Health CPG Brands
Jim
Founder of Graymatter
We've already scaled 150+ health and wellness brands. $14M+ in customer revenue generated across supplements, functional beverages, topicals, nootropics, and wellness products.
We Understand Health CPG - Front-End and Back-End
Health CPG has its own creative dynamics, platform requirements, subscription economics, and Shopify infrastructure. We've operated inside it for years - and we've crushed it.
We've Lived The Playbook
Supplements, functional beverages, topicals, vitamins, and wellness products. We've shipped thousands of high-performing ads across every major health CPG category. We've even worked with Rx and telehealth brands - so whatever your category demands compliance-wise, we've handled it.
We Get The Full Stack
Shopify infrastructure, subscription mechanics, AOV optimization, fulfillment timing, repurchase economics. Health CPG is a CAC:LTV game - and we model, optimize, and compound that ratio from day one. We work inside your operations, not just your ad accounts.
The Market Is Exploding
The global health and wellness market is projected to hit $5T+ and growing at pace. New brands are launching every week. The brands that win the next 24 months will be the ones with the sharpest acquisition systems - built now, not later.
How We Helped Graymatter Go From 5 To 7 Figures In Revenue
Jim
Founder of Graymatter
Antonio
CEO & Founder at Wellvia
Brand:
Bright Mind by Graymatter Labs - a cognitive focus supplement combining plant-based ingredients, adaptogens, and vitamins designed for high performers seeking clean mental energy without crashes.
The Challenge:
Graymatter had a differentiated product but fragmented ad operations - overlapping campaigns, unclear objectives, and no unified acquisition strategy. They needed to scale fast in a competitive cognitive supplement space without burning budget.
What We Did:
Restructured ad accounts, eliminated audience cannibalization, activated Meta Shop for in-platform purchases, built a unified omnichannel strategy across Meta and Google, and optimized the full conversion funnel from click to checkout.
We've 7x'd our revenue in five months… growth exceeded all expectations.
Results
Want this kind of growth for your brand?
The Roveia CPG Engine
A 4-part growth system, refined across 150+ health and wellness brands. Built for conversion, creative velocity, and compound revenue growth - not one-off campaigns. Same engine we run for Graymatter, Condition Stick, Hyperfuel, and Olivara - adapted to your offer and your category.
Paid Acquisition
Meta, Google, TikTok, Snapchat, Pinterest, Reddit, Bing, CTV, white-listed influencer partnerships. Buying built around CAC:LTV economics, not vanity ROAS. We scale spend in line with cohort performance, not first-purchase metrics.
Creative Sprints
Up to 180+ ad variations tested in the first 90 days - static, motion, UGC, and short-form video. All engineered to clear platform policies on first review. No rejected ads. No wasted budget.
Conversion Optimization
Landing pages, A/B testing, and full CRO sprints - designed for health CPG shopper psychology. Most DTC health funnels lose 40-60% of intent after the click. We close that gap.
Email & SMS
Most agencies stop at the click. We don't. Email and SMS flows that convert prospects into customers and customers into long-term subscribers - lowering your effective CAC while lifting LTV. Built for health CPG subscription economics.
Same Engine
Different Categories
Cognitive & Focus Supplements
The first drinkable cognitive supplement for high performers
The Challenge:
Scale a differentiated cognitive supplement brand in a crowded focus and energy space - moving from fragmented ad operations to a unified, high-converting acquisition engine.
What We Did:
Restructured ad accounts, eliminated audience cannibalization, activated Meta Shop for in-platform purchases, built a unified strategy across Meta and Google, and optimized the full conversion funnel from click to checkout.
Results
They lowered our CAC, improved ROAS, and made sure we were acquiring high-intent customers profitably - all while scaling spend.
Recovery & Wellness
Ready-to-go supplement for alcohol byproduct processing - 700M+ units sold worldwide
The Challenge:
Break into the US DTC market with a proven international product - increasing online sales by building a high-converting acquisition engine and scaling winning creative in a competitive wellness category.
What We Did:
Built high-converting ad creative tailored to the US market, optimized targeting across Meta and Google, and scaled spend toward winning creative formats to drive efficient customer acquisition.
Results
Functional Nutrition
Daily all-in-one drink mix for focus and clean energy
The Challenge:
Launch and scale customer acquisition for a new functional nutrition brand - building a paid social foundation and identifying high-performing messaging from scratch.
What We Did:
Built paid social foundation, launched structured creative testing, refined audience targeting, and drove early-stage growth through data-backed decisions.
Results
We Don't Work With Every Health CPG Brand
Roveia is built for a specific kind of founder. If that's not you, we'll tell you on the first call.
If we're not the right fit, we'll point you to someone who is.
We Work Best With:
- Supplement and nutraceutical brands selling DTC online
- Functional beverage and nootropic brands scaling paid acquisition
- Subscription health brands optimizing for LTV, not just first purchase
- Health CPG brands with a proven product and clear repeat purchase economics
- Founders ready to build growth as a system, not run a one-off campaign
We're Not The Right Fit For:
- Retail-first brands focused on shelf placement over DTC acquisition
- Founders looking for set-it-and-forget-it ad management
- Teams unwilling to ship landing page, funnel, or offer changes when the data calls for it
- Founders who want to debate every test for a month before running it
Built For Every Stage of Health CPG Growth
Three tiers, one full service stack - scoped to where you are and where you're going.
Paid Acquisition
Creative Production
Email & SMS
Landing Pages & CRO
Launch
For new health CPG brands gearing up for paid acquisition
Best for founders who need to hit profitable CAC fast
- Single-channel paid acquisition to establish your CAC
- Up to 60 ad variations tested in the first 90 days
- Shopify & ecomm conversion tracking setup and verification
- Single-page CRO audit for your primary conversion page
- Weekly performance reporting with growth recommendations
- Dedicated senior growth lead overseeing your account
- Creative add-on packs available for faster testing
Scale
For growing health CPG brands ready to compound across channels
Best for founders scaling spend toward $100K+/month
- Single-channel paid acquisition, fully optimized for scale
- Up to 120 ad variations tested in the first 90 days
- Email and SMS flows built to convert prospects and drive repeat purchases
- Ongoing email and SMS broadcasts
- AOV optimization and bundle strategy
- Multi-page CRO audits and optimization sprints
- Attribution dashboards tracking spend, CAC, and channel performance
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Partner
For established health CPG brands operating at $1M+ MRR
Best for founders who want a long-term growth partner, not a vendor
- Multi-channel paid acquisition across 2+ platforms
- Agency-owned ad accounts available for accelerated launch and growth
- Up to 180 ad variations tested in the first 90 days
- Email and SMS with ongoing broadcasts and lifecycle programs
- Executive-level growth strategy with quarterly planning sessions
- Fractional growth team embedded into your operations
- Full-funnel CRO audits across all primary pages and conversion points
- Custom reporting dashboards built around your KPIs
- Performance-aligned pricing structure scoped to your stage
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Pricing scoped to your stage and category. Book a Growth Audit and we'll walk through the right fit.
Results That Compound
Real numbers from real telehealth brands we've scaled.
Purchase Uplift
Revenue Growth
CAC Reduction
A Growth Rhythm Built For 6 Months and Beyond
Health CPG scaling isn't a quick fix. We work with founders for 6+ months minimum because that's how long real growth systems take to compound.
Day 0
Kickoff & Alignment
Goals aligned. Ad accounts secured or created. Client briefed and onboarded.
Days 1–30
Build & Launch
Messaging strategy locked. Conversion tracking configured. Creative direction approved. Ad creatives built. Paid channels and email/SMS launched - everything live within 30 days.
Days 31–90
Optimize & Iterate
Continuous creative iteration based on live data. Paid media optimizations. Channel-level improvements across paid and email/SMS. AOV and repeat purchase strategies implemented.
Day 90
Quarterly Business Review
Full performance review against original goals. Strategy realigned for the next phase. Double down on what's working, cut what isn't.
Days 90+
Scale
Creative volume increases. Spend scales toward target CAC. Channels compound. LTV grows as repeat purchase systems kick in. Monthly check-ins, quarterly realignments - as long as you're growing.
A Note From The Founder
Health CPG is getting crowded. CACs are rising, platforms are more competitive, and most agencies are running a generic DTC playbook - without understanding repeat purchase economics.
That's the gap we built Roveia to close. We've scaled 150+ health and wellness brands and learned that CAC is only half the equation. The brands that win long-term build systems that convert, retain, and compound LTV over time.
If you're ready to stop guessing and start scaling - we're the partner you've been looking for.
Ready To Scale Your Health Brand?
Book a 30-minute Discovery Call. We'll learn about your brand, your goals, and craft a growth gameplan to get you to your next stage.
Health CPG Founders Ask Us These Every Week
Can you run ads for health supplement and CPG brands?
What's a realistic CAC for a health CPG brand?
Do you work with Shopify brands?
How do you approach subscription vs one-time purchase?
How long until we see results?
How do I know you're actually incentivized to perform?
What makes you different from other agencies?
What kind of media budgets do you work with?
What's the first step?
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