The Growth Team Behind The Fastest-Scaling Telehealth Brands
Antonio
CEO & Founder at Wellvia
Jonathan
CEO & Founder at DrWell
Jim
Founder of Graymatter
We've already scaled 30+ telehealth brands. $14M+ in patient revenue generated across GLP-1, TRT, hair loss, hormone therapy, and women's health.








We Understand Telehealth - Front-End and Back-End
Telehealth has its own creative restrictions, compliance gates, prescriber workflows, pharmacy logistics, and rebill economics. We've operated inside it for years - and we've crushed it.

We've Lived The Playbook
Compounded GLP-1, TRT, hair loss, women's health, sexual health, primary care. We've shipped thousands of compliant ads across every major telehealth category and helped brands scale from launch to $2M+/month in ad spend.

We Get The Back-end Too
Patient intake, prescriber routing, pharmacy fulfillment, rebill timing, cohort economics. We work inside your operations - not just your ad accounts - because telehealth growth is a system, not a campaign.

The Market Is Moving Fast
The global telehealth market is projected to hit $455B+ by 2030, growing at 24%+ CAGR. New entrants are launching every week. The brands that win the next 24 months will be the ones with the sharpest acquisition systems - built now, not later.
How Wellvia hit $130 CAC at Launch And Became Profitable by Month two
Antonio
CEO & Founder at Wellvia
Antonio
CEO & Founder at Wellvia
The Challenge:
Wellvia is a telehealth-based weight-loss provider offering personalized, medically supported treatment plans direct to consumers. They needed to launch in one of the most competitive, compliance-heavy categories in healthcare - and hit profitable CAC fast.
What We Did:
Built a compliance-first creative system for compounded weight-loss ads, launched paid acquisition across Meta and Google, restructured the patient intake funnel for higher qualification, and stood up email + SMS lifecycle flows from day one to drive immediate LTV.
We thought CAC would be $250–$300… we're now seeing $130–$150. We became profitable by month two because of this CAC."
Results
Want this kind of launch for your brand?
The Roveia Patient Engine
A 4-part growth system, refined across 30+ telehealth brands. Built for compliance, conversion, and compound growth - not one-off campaigns. Same engine we run for Wellvia, TrimRx, DrWell, and Anagen - adapted to your offer and your category
Paid Acquisition
Meta, Google, TikTok, Snapchat, Reddit, Bing, CTV, white-listed influencer partnerships. Buying built around CAC:LTV economics, not vanity ROAS. We scale spend in line with cohort performance, not first-purchase metrics.
Creative Sprints
180+ ad variations tested in the first 90 days - static, motion, UGC, and short-form video. All engineered to clear platform policies on first review. No rejected ads. No wasted budget.
Conversion Optimization
Landing pages, A/B testing, and full CRO sprints - designed for telehealth patient psychology. Most telehealth funnels lose 40–60% of intent after the click. We close that gap.
Email & SMS
Most agencies stop at the click. We don't. Compliant email and SMS flows that convert prospects into patients and patients into long-term subscribers - lowering your effective CAC while lifting LTV. Built for telehealth subscription economics
Same Engine
Different Categories
Telehealth isn't one market - it's a dozen sub-verticals, each with its own playbook. Here's how we run the engine across categories.

Compounded GLP-1
Compounded GLP-1 weight loss telehealth platform
The Challenge:
Lower CAC while increasing conversions from quiz completions to final purchases - in a category being actively flooded with new GLP-1 entrants.
What We Did:
Restructured the intake funnel, built a compliance-first creative system for compounded weight loss, and launched paid acquisition optimized for first-month rebill economics.
Results
They lowered our CAC, improved ROAS, and made sure we were acquiring high-intent customers profitably - all while scaling spend.

Medical Weight Loss
Physician-guided GLP-1 weight management telehealth brand
The Challenge:
Build a scalable acquisition engine in the GLP-1 category that consistently generates qualified leads - moving from sporadic 15–20 leads/month to predictable demand.
What We Did:
Built a performance-driven acquisition engine across paid channels, structured creative testing for category-specific compliance, and tied paid spend to lead qualification - not just volume.
Results
200+ leads last month… before that we were getting 15–20. We're filling our funnel like never before.

Weight Loss Telehealth
Medically-led GLP-1 weight loss telehealth provider
The Challenge:
Wellvia is a telehealth-based weight-loss provider offering personalized, medically supported treatment plans direct to consumers. They needed to launch in one of the most competitive, compliance-heavy categories in healthcare - and hit profitable CAC fast.
What We Did:
Built a compliance-first creative system for compounded weight-loss ads, launched paid acquisition across Meta and Google, restructured the patient intake funnel for higher qualification, and stood up email + SMS lifecycle flows from day one to drive immediate LTV.
Results
We thought CAC would be $250–$300… we're now seeing $130–$150. We became profitable by month two because of this CAC."
We Don't Work With Every Telehealth Brand
Roveia is built for a specific kind of founder. If that's not you, we'll tell you on the first call.
If we're not the right fit, we'll point you to someone who is.
We Work Best With:
- Compounded telehealth brands - GLP-1, Weight Loss, TRT, Hair, Peptides
- Sexual Health & Women's Health DTC telehealth brands
- Multi-vertical telehealth platforms scaling across categories
- Founders ready to build growth as a system, not run a one-off campaign
We're Not The Right Fit For:
- Founders looking for set-it-and-forget-it ad management
- Teams unwilling to ship landing page, funnel, or offer changes when the data calls for it
- Founders who want to debate every test for a month before running it
Built For Every Stage of Telehealth Growth
Three tiers, one full service stack - scoped to where you are and where you're going.
Paid Acquisition
Creative Production
Email & SMS
Landing Pages & CRO
Launch
For new telehealth brands gearing up for paid acquisition
Best for founders who need to hit profitable CAC fast
- Single-channel paid acquisition to establish your CAC
- Up to 60 ad variations tested in the first 90 days
- Conversion tracking setup and verification across ad platforms
- Discounted & Accelerated LegitScript Certification
- Single-page CRO audit for your primary conversion page
- Weekly performance reporting with growth recommendations
- Dedicated senior growth lead overseeing your account
- Creative add-on packs available for faster testing
Scale
For growing brands ready to compound across channels
Best for founders scaling spend toward $100K+/month
- Single-channel paid acquisition, fully optimized for scale
- Up to 120 ad variations tested in the first 90 days
- Discounted & Accelerated LegitScript Certification
- Email and SMS flows built to convert prospects and retain patients
- Ongoing email and SMS broadcasts
- Multi-page CRO audits provided
- Attribution dashboards tracking spend, CAC, and channel performance
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Partner
For established telehealth brands operating at $1M+ MRR
Best for founders who want a long-term growth partner, not a vendor
- Multi-channel paid acquisition across 2+ platforms
- Agency Ad accounts available for accelerated launch and growth
- Up to 180 ad variations tested in the first 90 days
- Email and SMS with ongoing broadcasts and lifecycle programs
- Executive-level growth strategy with quarterly planning sessions
- Full-funnel CRO audits across all primary pages and conversion points
- Custom reporting dashboards built around your KPIs
- Performance-aligned pricing structure scoped to your stage
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Pricing scoped to your stage and category. Book a Growth Audit and we'll walk through the right fit.
Results That Compound
Real numbers from real telehealth brands we've scaled.
Reduction in Customer Acquisition Costs
Increase in Annual Recurring Revenue
Added Revenue
A Growth Rhythm Built For 6 Months and Beyond
Telehealth scaling isn't a quick fix. We work with founders for 6+ months minimum because that's how long real growth systems take to compound.
Day 0
Kickoff & Alignment
Goals aligned. Agency accounts secured or created. Client briefed and onboarded.
Days 1–30
Build & Launch
Messaging strategy locked. Conversion tracking configured. Creative direction approved. Ad creatives built. Paid channels and email/SMS launched - everything live within 30 days.
Days 31–90
Optimize & Iterate
Continuous creative iteration based on live data. Paid media optimizations. Channel-level improvements across paid and email/SMS.
Day 90
Quarterly Business Review
Full performance review against original goals. Strategy realigned for the next phase. Double down on what's working, cut what isn't.
Days 90+
Scale
Creative volume increases. Spend scales toward target CAC. Channels compound. Weekly check-ins, quarterly realignments - as long as you're growing.
A Note From The Founder
If you're a telehealth founder, you already know the category is moving fast.
New entrants every month. Compliance shifting weekly. Patient acquisition costs swinging 3x. The brands winning right now treat growth seriously - and move fast.
That's why I built Roveia. We've helped 100+ founders launch, scale, and stay profitable across GLP-1, Weight Loss, TRT, Hair, and other DTC brands.
If you're building in telehealth and ready to scale - we're the partner you've been looking for.

Ready To Scale Your Telehealth Brand?
Book a 30-minute Discovery Call. We'll learn about your brand, your goals, and craft a growth gameplan to get you to your next stage.
Telehealth Founders Ask Us These Every Week
Can you run ads for compounded telehealth brands?
Yes. We've supported telehealth brands from launch up to $2M+/month in ad spend across compounded GLP-1, TRT, hair loss, women's health, and sexual health. It's not easy — Meta, Google, and TikTok all have their own policy gates — but we've built the playbook for getting compliant ads through and scaling them profitably.
Do you handle LegitScript certification?
Yes - we have a dedicated LegitScript program that gets clients discounted pricing and accelerated approval timelines.
What's a realistic CAC for a telehealth brand?
It depends on the category, your offer, and your funnel. We've taken brands from $600 CAC down to $250 (TrimRx), launched Wellvia at $130 CAC, and consistently driven 30–75% CAC reductions across the portfolio. But the number that actually matters is CAC:LTV — and we help you lock it down and optimize it from day one.
Do you support back-end infrastructure too?
Yes. We have relationships with leading telehealth infrastructure partners - pharmacy networks, prescriber groups, payment routing - and can connect you with the right back-end stack if you don't have one. The goal is to remove every operational blocker between you and scale.
How long until we see results?
Most brands see results within the first 30 days. Our goal is to move fast — first creative wins typically land in 2–4 weeks, and full system performance compounds from there. Telehealth scaling rewards founders who ship quickly and iterate, and that's how we operate.
How do I know you're actually incentivized to perform?
Every engagement we run has a performance component built in - we're structured to be aligned with your growth. For brands at $1M+ MRR, we go further with Partner-tier deals that include performance bonuses tied to specific growth milestones. Either way, we move fast because we have skin in the game.
What kind of media budgets do you work with?
We've worked with brands spending anywhere from $3K/month to over $2M/month. Whether you're scaling from zero or already operating at volume, we have the systems and team in place to manage performance.
Do you build landing pages, or just run ads?
Yes — we build and optimize landing pages, and we strongly recommend it. The telehealth space is getting more competitive every month, and conversion rate is where most brands are leaving money on the table. We focus on ad-to-page CRO, A/B testing, and full landing page builds — not custom intake flow rebuilds, which most brands run on platforms like Rimo, Helix, or in-house.
What categories do you work in?
If you have a telehealth product, we've likely worked in your category. Compounded weight loss / GLP-1, hormone therapy / TRT, hair loss, women's health, sexual health, peptides, primary care, multi-vertical platforms. If you're unsure whether we're a fit, book a Growth Audit and we'll tell you straight.
How big is your team?
Roveia runs lean — senior media buyers, creative strategists, designers, and a dedicated growth lead per account. We're built for execution speed and depth, not headcount.
What's the first step?
Book a 30-minute Growth Audit. We'll review your funnel, ad account, and offer, and tell you exactly what to fix in the first 90 days. Free, no pitch.
What makes you different from other agencies?
We've scaled 30+ telehealth brands and over 150 brands across the health space - and we have the case studies to prove it. We know the work is great because other agencies have copied our ad frameworks and strategies after we've proven them. We take that as a compliment. While others are still figuring out telehealth, we've been running these playbooks for years. What we actually care about is building real partnerships - several of our clients have been with us for years because we put in the work, stay honest, and treat your growth like it's ours.






