The Growth Team Behind The Fastest-Scaling Health Tech Brands
Jonathan
CEO & Founder at DrWell
We've already scaled 150+ health and wellness brands. Driving up to 13x growth in qualified users across digital health apps, mental health platforms, fitness tech, and telehealth.
We Understand Health Tech - Front-End and Back-End
Health tech has its own platform policies, compliance nuances, user acquisition economics, and retention challenges. We've operated inside it for years - and we've crushed it.
We've Lived The Playbook
Digital health apps, health platforms, fitness tech, telehealth, and wellness SaaS. We've run high-converting campaigns across every major health tech category - navigating Meta, Google, App Store policies, and health advertising restrictions so you don't have to.
We Get The Full Stack
User onboarding flows, subscription mechanics, in-app conversion, churn reduction, and retention economics. Health tech growth is a CAC:LTV game per user - and we build acquisition systems with lifetime value in mind from day one. We work inside your funnel, not just your ad accounts.
The Market Is Exploding
The global digital health market is projected to hit $660B+ by 2030, growing at 18%+ CAGR. New apps and platforms launching every week. The brands that win the next 24 months will be the ones with the sharpest acquisition systems - built now, not later.
How We Helped DrWell Scale From 15 Leads/Month to 200+ - Building a Predictable Digital Health Acquisition Engine
Jonathan
CEO & Founder at DrWell
Antonio
CEO & Founder at Wellvia
Brand:
DrWell - a physician-guided digital health platform for medical weight management, connecting patients with licensed providers through a streamlined online experience.
The Challenge:
DrWell needed to scale a digital health platform in one of the most competitive categories online - moving from sporadic, inconsistent lead flow to a predictable, scalable acquisition engine that consistently generated qualified patients.
What We Did:
Built a performance-driven acquisition engine across paid channels, structured creative testing for compliance and conversion, tied paid spend directly to lead qualification - not just volume - and scaled from inconsistent demand to 200+ qualified leads per month.
200+ leads last month… before that we were getting 15-20. We're filling our funnel like never before.
Results
Want this kind of growth for your brand?
The Roveia Digital Health Engine
A 4-part growth system, refined across 150+ health and wellness brands. Built for conversion, creative velocity, and compound user growth - not one-off campaigns. Same engine we run for DrWell, Genoplex, Saga, and July Health - adapted to your platform and your category.
Paid Acquisition
Meta, Google, YouTube, TikTok, LinkedIn, Reddit, CTV, white-listed influencer partnerships, app install campaigns. Buying built around CAC:LTV economics, not vanity ROAS. We scale spend in line with cohort performance, not first-session metrics.
Creative Sprints
Up to 180+ ad variations tested in the first 90 days - static, motion, UGC, and short-form video. All engineered to clear platform policies on first review. No rejected ads. No wasted budget.
Conversion Optimization
Landing pages, A/B testing, and full CRO sprints - designed for health tech user psychology. Most digital health funnels lose 40-60% of intent after the click. We close that gap.
Email & SMS
Most agencies stop at the click. We don't. Email and SMS flows that convert prospects into users and users into long-term subscribers - lowering your effective CAC while lifting LTV. Built for health tech subscription and retention economics.
Same Engine. Different Categories
Health tech isn't one market - it's a dozen sub-verticals, each with its own playbook. Here's how we run the engine across categories.
AI Fitness Tech
AI-powered fitness app built for personalized training and smarter workouts
The Challenge:
Scale user acquisition for a new AI fitness app - moving from in-house experimentation to a full-funnel paid strategy that drives installs and converts free users into paying subscribers.
What We Did:
Launched multiple keyword-based Google campaigns simultaneously, built a full-funnel strategy optimized for long-term growth, and dialed in performance through systematic creative and audience testing.
Results
Clinical Trial Matching
A platform connecting patients with serious conditions to advanced therapies and clinical trials
The Challenge:
Build a scalable patient acquisition engine for an AI-powered clinical trial matching platform - generating consistent, qualified referrals in a complex, regulated health category where most ad platforms have strict policies around medical claims.
What We Did:
Built compliant paid campaigns across Meta and Google tailored to serious health condition audiences, structured creative testing around patient psychology, and optimized for qualified patient referrals - not just volume.
Results
Digital Veterinary Health
Virtual and at-home veterinary care platform for pets - connecting pet owners with licensed vets
The Challenge:
Scale user acquisition for a digital vet care platform in Canada - building a paid media engine that drives bookings for both virtual consultations and at-home visits.
What We Did:
Built performance-driven paid campaigns, developed creative tailored to pet owner psychology and decision-making, and optimized the booking funnel for efficient cost per consultation.
We Don't Work With Every Health Tech Brand
Roveia is built for a specific kind of founder. If that's not you, we'll tell you on the first call.
If we're not the right fit, we'll point you to someone who is.
We Work Best With:
- Digital health apps scaling user acquisition and subscription growth
- Mental health and wellness platforms with a consumer or provider-facing product
- B2C health tech brands with subscription or freemium models
- B2B health platforms and SaaS companies with a marketing-led growth component
- Health tech founders ready to build growth as a system, not run a one-off campaign
We're Not The Right Fit For:
- Enterprise-only sales with no self-serve or marketing acquisition component
- Founders looking for set-it-and-forget-it ad management
- Teams unwilling to ship landing page, funnel, or offer changes when the data calls for it
- Founders who want to debate every test for a month before running it
Built For Every Stage of Health Tech Growth
Three tiers, one full service stack - scoped to where you are and where you're going.
Paid Acquisition
Creative Production
Email & SMS
Landing Pages & CRO
Launch
For new health tech brands gearing up for paid acquisition
Best for founders who need to establish their user acquisition baseline fast
- Single-channel paid acquisition to establish your CAC baseline
- Up to 60 ad variations tested in the first 90 days
- Conversion tracking setup and verification across ad platforms
- Single-page CRO audit for your primary conversion or landing page
- Weekly performance reporting with growth recommendations
- Dedicated senior growth lead overseeing your account
- Creative add-on packs available for faster testing
Scale
For growing health tech brands ready to compound across channels
Best for founders scaling spend toward $100K+/month
- Single-channel paid acquisition, fully optimized for scale
- Up to 120 ad variations tested in the first 90 days
- Email and SMS flows built to convert prospects and reduce churn
- Ongoing email and SMS broadcasts
- Multi-page CRO audits and optimization sprints
- Attribution dashboards tracking spend, CAC, and channel performance
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Partner
For established health tech brands operating at $1M+ MRR
Best for founders who want a long-term growth partner, not a vendor
- Multi-channel paid acquisition across 2+ platforms
- Agency-owned ad accounts available for accelerated launch and growth
- Up to 180 ad variations tested in the first 90 days
- Email and SMS with ongoing broadcasts and lifecycle programs
- Executive-level growth strategy with quarterly planning sessions
- Fractional growth team embedded into your operations
- Full-funnel CRO audits across all primary pages and conversion points
- Custom reporting dashboards built around your KPIs
- Performance-aligned pricing structure scoped to your stage
- Multi-platform conversion tracking setup and ongoing verification
- Campaigns launched or migrated - ads live within 14 days
- Creative add-on packs available for faster testing
Pricing scoped to your stage and category. Book a Growth Audit and we'll walk through the right fit.
Results That Compound
Real numbers from real telehealth brands we've scaled.
Lead Increase
Reduction in Cost Per Result
Increase in Customers
A Growth Rhythm Built For 6 Months and Beyond
Health tech scaling isn't a quick fix. We work with founders for 6+ months minimum because that's how long real growth systems take to compound.
Day 0
Kickoff & Alignment
Goals aligned. Ad accounts secured or created. Client briefed and onboarded.
Days 1–30
Build & Launch
Messaging strategy locked. Conversion tracking configured. Creative direction approved. Ad creatives built. Paid channels and email/SMS launched - everything live within 30 days.
Days 31–90
Optimize & Iterate
Continuous creative iteration based on live data. Paid media optimizations. Channel-level improvements across paid and email/SMS. Churn reduction and retention strategies implemented.
Day 90
Quarterly Business Review
Full performance review against original goals. Strategy realigned for the next phase. Double down on what's working, cut what isn't.
Days 90+
Scale
Creative volume increases. Spend scales toward target CAC. Channels compound. User LTV grows as retention systems kick in. Monthly check-ins, quarterly realignments - as long as you're growing.
A Note From The Founder
Health tech is one of the most exciting spaces to build in - and one of the hardest to scale.
Platform policies are unpredictable. User acquisition is expensive. And most agencies don't understand the subscription economics that make health tech actually work.
That's the gap we built Roveia to close. We've scaled 150+ health and wellness brands and learned that the brands that win long-term build acquisition systems that convert, retain, and compound user LTV over time.
If you're building in health tech and ready to scale - we're the partner you've been looking for.
Ready To Scale Your Health Brand?
Book a 30-minute Discovery Call. We'll learn about your brand, your goals, and craft a growth gameplan to get you to your next stage.
Health Tech Founders Ask Us These Every Week
Can you run ads for digital health and health app brands?
Do you work with both B2C apps and B2B health platforms?
What's a realistic CAC for a health tech brand?
How do you handle health advertising policies on Meta and Google?
How do you approach app install vs. web conversion campaigns?
How long until we see results?
How do I know you're actually incentivized to perform?
What makes you different from other agencies?
What kind of media budgets do you work with?
What's the first step?
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