We analyzed Bright Mind’s user behavior, ad performance, and social sentiment to uncover key audience pain points, such as dissatisfaction with traditional ADHD treatments and frustrations with energy crashes. Using sentiment analysis from Reddit and social media, we created compelling messaging that resonated with user needs. The research formed the foundation for a targeted, emotionally engaging marketing strategy.

Graymatter’s ad accounts were fragmented and inefficient, with overlapping campaigns and unclear objectives hindering performance. Roveir streamlined campaigns, consolidated ad sets, and implemented proper retargeting exclusions to eliminate audience overlap. Activating the Meta Shop feature further enhanced the ad-to-purchase flow by driving in-platform sales, reducing drop-offs, and improving the overall conversion journey.

A robust omnichannel strategy was implemented across Meta, Google, and TikTok. Meta Ads focused on optimizing trial-to-subscription conversions, Google Ads targeted high-intent searches, and TikTok campaigns delivered snackable, engaging content that resonated with Bright Mind’s younger audience. This unified approach ensured consistent messaging and maximized return on investment.

Using data insights from Google Analytics, we refined the purchase funnel by improving ad alignment, optimizing landing pages, and reducing friction at checkout. Iterative testing of CTAs and product descriptions ensured that the messaging was tailored to drive conversions. These efforts streamlined the user journey, improving both engagement and revenue metrics.