How we helped Graymatter go from 5 to 7 figures in revenue.
Purchase Uplift
186%+
Revenue Growth
137%
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Graymatter
Bright Mind by Graymatter Labs is the first drinkable ADHD supplement, combining plant-based nootropics, adaptogens, and vitamins to enhance cognition, focus, and energy without crashes. With its clean, PhD-formulated approach, Bright Mind targets high performers seeking an alternative to traditional ADHD medications and caffeine. Graymatter Labs partnered with Roveir to revamp its marketing strategies, streamline ad operations, and optimize user acquisition channels. By addressing inefficiencies in their ad accounts and implementing data-driven strategies, Roveir unlocked significant growth potential for Bright Mind.
Our Process
Discovery
We analyzed Bright Mind’s user behavior, ad performance, and social sentiment to uncover key audience pain points, such as dissatisfaction with traditional ADHD treatments and frustrations with energy crashes. Using sentiment analysis from Reddit and social media, we created compelling messaging that resonated with user needs. The research formed the foundation for a targeted, emotionally engaging marketing strategy.
Ad Account Restructuring
Graymatter’s ad accounts were fragmented and inefficient, with overlapping campaigns and unclear objectives hindering performance. Roveir streamlined campaigns, consolidated ad sets, and implemented proper retargeting exclusions to eliminate audience overlap. Activating the Meta Shop feature further enhanced the ad-to-purchase flow by driving in-platform sales, reducing drop-offs, and improving the overall conversion journey.
Omnichannel Campaign Execution
A robust omnichannel strategy was implemented across Meta, Google, and TikTok. Meta Ads focused on optimizing trial-to-subscription conversions, Google Ads targeted high-intent searches, and TikTok campaigns delivered snackable, engaging content that resonated with Bright Mind’s younger audience. This unified approach ensured consistent messaging and maximized return on investment.
Conversion Rate Optimization
Using data insights from Google Analytics, we refined the purchase funnel by improving ad alignment, optimizing landing pages, and reducing friction at checkout. Iterative testing of CTAs and product descriptions ensured that the messaging was tailored to drive conversions. These efforts streamlined the user journey, improving both engagement and revenue metrics.
+186% Purchase Uplift
Streamlined ad campaigns and reduced audience cannibalization lowered the cost per purchase, driving a significant increase in overall purchases.
Revenue Growth
Key Items Viewed Uplift
Purchase Uplift
Increase in Items Purchased Per Month
Roveia transformed our digital marketing approach. Their ability to identify inefficiencies, craft effective strategies, and execute them with precision has been a game changer for Bright Mind. We’ve never seen this level of consistent growth across all key metrics
Our Other Work:
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