Scaling online sales through high-performing creative and smart targeting.

Reduction in CAC

93%

CTR

15x

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Condition Stick

Condition Stick is a ready-to-go supplement designed to support your body’s natural processing of alcohol byproducts. With over 700M+ units sold worldwide and strong popularity in Korea, Condition Stick partnered with Roveia to increase online sales in the US by optimizing ad campaigns and scaling winning creative.

Our Process

1
Step 1

Discovery

We analyzed purchase data and audience insights to uncover key demographics, behaviors, and motivations for Condition Stick buyers. By identifying when and why users were purchasing, we established a clear creative and targeting strategy tailored to convenience, lifestyle, and wellness-focused audiences.

2
Step 2

Creative Testing & Validation

We launched structured Meta Ads testing to discover which creatives resonated most with the target audience. Multiple formats - including UGC, video, and static - were tested alongside various messaging angles emphasizing convenience, effectiveness, and lifestyle fit. This enabled us to identify top-performing creatives and build a pipeline of winners.

3
Step 3

Scaling Winning Creatives

Top-performing creatives were scaled through optimized campaigns, with budgets allocated to the most efficient ad sets. Continuous testing of new creative concepts ensured sustained performance while preventing ad fatigue, maintaining a steady flow of high-converting content.

4
Step 4

Performance Optimization

Ongoing campaign refinement focused on lowering CAC, improving CTR, and driving purchase volume. Audience segmentation and iterative creative updates ensured maximum engagement, efficiency, and conversion, laying the foundation for sustained growth.

$41 CAC

Optimized ad testing and scaling of winning creatives lowered the customer acquisition cost, driving a clear increase in online purchases.

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93%

Reduction in CAC

15x

CTR

+93

Monthly Purchases

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