How we cut Hyperfuel's Cost Per Result in Half
Increase in Leads
13.7%
Decrease in Cost per Result
51%
Hyperfuel
Hyper Fuel is a daily all-in-one drink mix that combines clinically studied nootropics, natural caffeine, and vitamins/adaptogens to deliver clean mental energy, enhanced focus, and sharper cognition. Designed for individuals seeking sustained focus without crashes, Hyperfuel partnered with Roveia to launch and scale its customer acquisition efforts. By building a strong paid social foundation and leveraging structured creative testing, Roveia was able to identify high-performing messaging, refine audience targeting, and drive early-stage growth through data-backed decisions.
Our Process
Discovery
We analyzed early campaign performance, audience behavior, and creative engagement data to identify what messaging resonated most with Hyperfuel’s target customer. This included evaluating hooks around focus, productivity, and sustained energy. These insights helped shape a clear understanding of the ideal customer profile and informed the direction for future creative testing and campaign strategy.
Ad Account Restructuring
Hyperfuel’s ad account was structured to support efficient testing and scalable performance. Campaigns were organized to isolate variables, reduce overlap, and allow for clear performance tracking across creatives. This setup enabled faster identification of winning ads while ensuring budget was allocated effectively across top-performing segments.
Omnichannel Campaign Execution
A focused paid social strategy was executed through Meta Ads, centered on high-volume creative testing and iterative optimization. Multiple creative formats and messaging angles were deployed to identify top performers. Campaigns were continuously refined based on performance data, ensuring that budget was scaled toward ads driving the strongest purchase outcomes.
Conversion Rate Optimization
Performance data was used to identify opportunities to improve conversion rates across the customer journey. Insights from ad engagement and purchase behavior informed adjustments to creative alignment and user flow. Ongoing testing helped reduce friction and improve efficiency, ultimately supporting stronger purchase performance and return on ad spend.
13.7% Increase in Leads
Streamlined ad campaigns and reduced audience cannibalization lowered the cost per purchase, driving a significant increase in overall purchases.
Increase in Purchases
Decrease in Cost per Result
Our Other Work:
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